Interactive content is all the rage these days, and it’s hardly a surprise, because it’s impossible to beat when it comes to user engagement. If you are a content marketer, you should definitely start looking into this, since the interactive content marketing space is growing every day, and you don’t want to miss it. Nowadays, there are tons of platforms which can help you create interactive content and develop an appropriate marketing strategy.
Right now, the top 3 platforms used by larger businesses are:
- Ion Interactive – Ion Interactive offers a wide selection of pre-made templates and solutions. It allows you to create anything from interactive white papers, infographics, and even ebooks, to calculators and contests. And best of all, it doesn’t require any coding skills whatsoever. It is a premium solution, and you can choose one of several pricing plans designed for publishers and enterprise marketers.
- SnapApp – Much like Ion Interactive, SnapApp is platform which allows its users to create beautiful interactive designs based on pre-made templates. Thanks to drag and drop functionality, you will able to create interactive content in no time. On top of that, SnapApp also comes with a powerful analytics layer. Again, similar to Ion, SnapApp also offers several annual plans for marketers.
- Ceros – Ceros is complete interactive marketing solution, which allows you to add interactivity to your existing content, as well as to create new interactive content from scratch. Flexible distribution is also included in the platform, and you can also track how your designs are doing, thanks to the Insights feature. You will need to send them an email if you want to find out more about their pricing plans.
While these three are brilliant, according John Hammond, who is a content manager over at Superior Papers, there are plenty of great alternatives:
“If you are just starting out, or if you are a small enterprise, choosing a more affordable, yet equally effective solution will definitely do the trick for you, and you will be able to direct your funds to where they are really needed.”
With that in mind, let’s check out 5 free/affordable solutions for creating interactive content.
Playbuzz enables you to create all sorts of engaging interactive content your readers won’t be able to get enough of: quizzes, trivia, lists, polls, surveys, video snippets, and plenty of other interactive formats. Create viral content which will be shared by social media users. Unlike the platforms we have described earlier, Playbuzz is totally free, but just as powerful, since the content generated by Playbuzz receives over 10 million shares per month.
ContentTools is capable of creating, well, pretty much everything when it comes to interactive content. Quizzes, polls, calculators, interactive maps, rankers, contests, ebooks, photo captions, trivia, data visualizations, and so on. While there are not detailed information about its pricing, interactive content created with ContentTools has received over 9.2 million views to date, which makes it essential for every content marketer.
With Riddle, you will get a suite of mobile-first interactive content tools designed to create stunning interactive content for your audience. This includes polls, personality tests, quizzes and lists, among others. Because it’s optimized for use on mobile devices, you will be able to create and publish viral content on the go, no matter where you are. You can choose between free and premium pricing plans.
If you are looking to create a quiz or a survey for your website and publish it in minutes, then look no further than QuizRevolution. Using its intuitive editors, you will be able to create quizzes and survey without previous experience in design or coding. Just paste your content into the editor, and it will create a custom app. Then, paste the generated HTML code to your website or blog, and you’re all set. Also offers free and premium membership plans.
Apester is an online marketing platform which can help you with user engagement by creating interactive content such as polls, personality tests, quizzes, and even videos. Apester calls these interactive units “VoicRs”. Armed with a unique sentiment-based algorithm, Apester will guide your readers from one page to the other, and increase the number page views for every session. You can use it free of charge.
Interactive content will not only help you improve your users’ engagement, but it will also boost marketing efforts and grow your business as result. Now that you know the best platforms and apps for creating interactive content, there are no more excuses. Start building interactive content today!
About the guest author:
Joan Selby is a former ESL teacher and a content marketer. She also runs her own blog about social media and writing tips. Joan is a Creative Writing graduate and fancy shoelover. A writer by day and reader by night, giving creative touch to everything. Connect with her on Twitter and Facebook.