The biggest challenge faced by website owners today is being searchable by the right audience. Consumers tend to use search engines to look for information or places to buy products/services. These search engines deploy various algorithms to ensure that the users can find what they are looking for as quickly as possible. Search Engine Optimization or SEO is a technique to increase the visibility of your website to target customers in these search engine results. As a platform, WordPress is compatible with search engines. However, in order to improve the search engine visibility of your website, you must try to optimize your site for search engines. In this article, we will talk about WordPress hosting, which plays a crucial role in improving the SEO of your site.

Pre-installed SEO plugins

Many WordPress hosting plans offer pre-installed SEO plugins to help you improve the SEO of your site. As an example, you might receive a pre-installed JetPack WordPress plugin which allows you to do SEO tasks like on-page optimization, editing content, maintenance (technical), etc.

Better Performance

Among the wide array of factors considered by search engines like Google, Bing, etc., page load times and security of the site are two main parameters. WordPress hosting plans are designed to optimize the overall performance of the website including speed and security. Hence, WordPress websites perform better on WordPress hosting which improves the overall SEO score, leading to higher search engine ranking.

Faster page load times

As mentioned in the previous point, page load speeds play an important role in securing a higher search engine rank for your website.

WordPress websites store all the information including posts and pages, forms and their entries, comments, plugin and theme settings, etc. in a database called WP-Database. Over time, the database grows bulkier since it stores more data with the growth of your website. Also, a bulky database will slow down your site. Hence, it is essential to optimise the WP-Database on a regular basis.

Most WordPress Hosting providers offer optimization of the database in their hosting plans, keeping it lean resulting in faster page load times.

Technical Maintenance

Without going into the technical details, SEO requires certain maintenance and scheduled tasks to ensure the overall SEO hygiene of your website. Even if you are technically adept, it requires regular investment of time and resources.

WordPress hosting plans ensure that all such technical tasks are taken care of by a team of account managers.

Security

Did you know that if your website gets hacked or if Google detects malware in your site, then you can lose the SEO rankings by a considerable number? Not just that, regaining your lost position is not easy either.

WordPress hosting providers, usually offer the latest security tools like Codeguard, SiteLock, etc. to ensure that you get the best security for your website.

Conclusion

Hence, a good WordPress hosting plan is undeniably SEO friendly. It also frees up a lot of your time which can be dedicated to the core areas of your business and marketing your brand in different ways. As a WordPress website owner, choosing a hosting plan dedicated to WordPress is probably common sense and the fact that it makes your SEO efforts easier is all the more reason why you should opt for one. Unleash the true power of WordPress by providing it with the fuel of a hosting environment dedicated to it and watch your business reach more users.

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