When it comes to blogging the most important thing you want to focus on is the content that you create. However, no matter how great your content is, you are not going to be able to succeed without people seeing it. This is where marketing and SEO step in. Unfortunately, it is difficult to know all that you should about search engine optimization. Fortunately, there are always things that can be done in order to make improvements.
On-page SEO is something you can always work on, even if you have limited optimization knowledge. Even for a website like Private Loan Lenders UK you can take care of some SEO elements, with the following being by far the most important ones.
Title Tags
Search engines use title tags to initially determine the topic of a web page. They also appear in search engine results. The title tag has to be well-written in order to show the user exactly what will be found on the page after clicking. Title tags that are automatically generated are not necessarily good for bloggers, although most rely on the SEO plugins installed. Going the extra mile and choosing a different, unique title tag that is more relevant is a very good idea. Title tags are compared with page content in order to be sure keyword consistency is present.
Header Tags
The header tag is very important since it makes the content easier to read. At the same time, search engines analyze these tags as they are seen as main extra topics covered by the content. The most important header tag is H1. It needs to be used for the title of the post. This is normally done automatically by the themes but that is not always the case so be sure that you check. If not, adding manual header tags is needed. Be sure that you also add at least some H2 tags and to make content even easier to read, bullet points and bold text can be included.
Meta Descriptions
Meta descriptions are generally automatically generated by an SEO plugin. This is not always a good idea since the plugin will just take the first text that appears in the content section. You want to customize this more and you want to include some sort of call to action that will be attractive for the person that sees your page in search results. Remember that the meta description does appear right under the title in the results. Do be sure that it is as compelling as possible so that click through rates can be increased.
Final Thoughts
On-page SEO basically means modifying the pages so they are as attractive as possible for search engines as they need information to rank sites. The essential elements highlighted above are really important but you should never forget the fact that you need to make sure that the content is also attractive for the visitor. High quality content is vital for really good results in content marketing in general so do not sacrifice it for on-page SEO optimization.
